As we get older, more and more of us, more and more of us are making traveling for pleasure a priority in our lives. That is one of the findings of a recent survey of Baby Boomers conducted recently by the AARP to determine the travel trends of their members in 2016. The top 2016 Boomer travel trends show, that almost all will travel for leisure with about half planning an international trip this year.
Other key findings in the survey includes:
Travel in 2016
- Practically all Boomers (99%) anticipate traveling for leisure in 2016, with around 4 trips in the works.
- Many are planning international trips (45%), with 5% planning international travel exclusively.
- The desire to travel comes down to three primary motivators:
- To spend time with family and friends
- To relax and rejuvenate
- To get away from everyday life
- Baby Boomers do not appear to be overly about budgeting for personal travel, nor are they bothered by the price of airfares.
- Among those with pets, only 5% will travel with them 'All the time."
Travel Details
- Baby Boomers find lots of reasons to travel abroad, with the most popular trip types being Bucket List, Multi-Generational, or Summer Vacations.
- Europe and the Caribbean are key destinations for international travellers.
- Final locations are equally likely to be a city, a beach, or a cruise.
- Summer Vacations, Multi-Generational trips, and Weekend Getaways are the the primary reasons for domestic in 2016.
- The most popular domestic destinations mentioned include Florida, Las Vegas, California, New York and Hawaii.
- Hotels will attract over 70% of Boomers travelling in the US for pleasure in 2016.
General Travel Trends
- Baby Boomers do not tend to linger in airports and are the least likely generation to take advantage of various airport amenities.
- Boomer love free Wi-Fi and complimentary breakfasts when deciding on a hotel.
- Two-thirds of Boomers say social media plays a small role in influencing their travel decisions.
- Only 54% of Boomers who are still working plan on using all of their vacation time, and one-third will bring work with them on vacation.
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